USA Today (10/02/12) Jon Swartz
Data scientists are in high demand as companies scramble to manage the more than 250 billion publicly available data points that are available on today's social networks. A recent McKinsey Global Institute study called data analytics the next frontier for innovation, competition, and productivity. "It's never been a better time to be a data scientist," says 140 Proof co-founder John Manoogian. "Companies want to turn this data into insights about what people like and what might be relevant to them, but they need very specialized analytical talent to do this." However, there is a lack of talent because the jobs often require math skills that many college graduates lack, forcing companies to train their own workers. The Glassdoor site lists 17,699 openings for jobs in big data, and the average salary starts at $74,000, according to Simply Hired. Meanwhile, strong demand for computer scientists across the board has made it even more difficult to fill big data jobs, and the market for workers could get more competitive. Demand for tech workers is expected to increase at a rate of 19 percent through 2020, with an average salary of $88,909, according to the U.S. Department of Labor.