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LinkedIn Leads In Social Job Recruiting Followed By Twitter And Facebook

Tech Crunch, February 13 
According to a new report on social recruiting activity, LinkedIn leads in terms of frequency of usage by recruiters and effectiveness for sourcing candidates, followed by Twitter, with Facebook coming in third. Despite the rise of Facebook as a source for job seeking and professional networking, data shows that recruiters' LinkedIn networks still drive more views than their Twitter and Facebook networks combined. Recruiters who post jobs on social networks are likely to receive more applications from LinkedIn, with the social network driving almost nine times more applications than Facebook and three times more than Twitter.
While LinkedIn leads as a recruiting channel, there are signs that other social networking platforms could play an important role and are currently underutilized. For example, a Twitter follower is almost three times more likely to apply to a job than a LinkedIn connection, and more than eight times more likely to apply than a Facebook follower. Moreover, Twitter followings drive almost twice as many job views per job as their Facebook fan bases. According to the report, 48% of recruiters use LinkedIn exclusively. These recruiters have an average of 661 connections, and don't leverage the other two networks for social recruiting.
Despite the fact that recruiters have fewer connections on Twitter (37 followers on average), 19% are connected to both LinkedIn and Twitter, while only 10% are connected to both LinkedIn and Facebook (245 friends on average). In terms of adoption, LinkedIn continues to grow at the fastest pace. The average recruiter adds 18.5 LinkedIn connections each week, compared to 3.3 Twitter followers and 1.4 Facebook friends. LinkedIn drives more views per job than Twitter and Facebook, generating three times the amount of views of Twitter and six times the amount of Facebook.

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