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Apple Fuels Silicon Valley Hiring Amid Bubble 2.0 Concern

Bloomberg (01/30/12) Heather Perlberg 

Silicon Valley companies are in the midst of a hiring boom not since the late 1990s as nearly 50 U.S. technology companies with a market value of more than $100 million increased employment by more than 50 percent in the last two years, according to Bloomberg. In addition, 74 companies in the software and services industry with at least $100 million in market value expanded their workforce by at least 10 percent over the last three years, more than any other industry Bloomberg measured. Meanwhile, some small and midsized businesses boosted payrolls by almost fivefold. Apple, Google, and Amazon were among those companies that increased their workforce by at least 50 percent in the last two years. The growth has led Silicon Valley companies to consider more workers from nontechnical backgrounds and extend their recruiting efforts nationwide. The trend is not showing signs of slowing down, as many companies, including Amazon and Facebook, plan to add thousands of jobs in 2012. Some companies are expanding their operations away from their traditional Silicon Valley homes, as Facebook and eBay plan to open offices in New York.

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